Local SEO
Local SEO Basics for Service Businesses
A straightforward framework for improving local visibility across Google Search and Google Business Profile.
July 2026 · 8 min read
Align your website and business profile
Business name, contact information, service areas, categories, and services should be consistent across the website and Google Business Profile.
Create useful location content
Location pages should provide real value. Explain services, neighborhoods, project types, common customer questions, and the process for requesting service.
Measure leads, not only rankings
Track phone clicks, form submissions, quote requests, and booked consultations. Rankings matter, but qualified inquiries are the primary business outcome.
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